In Latin, the word VIXI means "to live; to be alive" At VixiBar™, we believe eating natural, pure, delicious food that your body can use leads to the extraordinary ability to do... anything! As a Fitness Consultant and athlete, I had a hard time finding a bar to eat or recommend to my clients. I wanted something with only natural & pure ingredients. It had to be GREAT TASTING, with no added sugars, free of gluten, soy and lactose, but with whey protein (non-rBGH). It hit me one morning after a classic Colorado run... and the rest is history! Be Vixi Today!